Little Seed Generation
Campaign Identity - Flora Pitch The Little Seed Generation is a Flora campaign to get kids more interested in gardening and where the food they eat comes from. The hand drawn style of typography gives a friendly feel and the water paint splashes create a hand crafted, 'do it yourself' vibe. The seed character assets give a lot of personality across the entire campaign and help to engage with the target audience of children as well as their parents. Teacher packs would be sent to schools containing branded seed packets, trowels and aprons to get children more involved in growing seeds themselves and understanding where the sunflower oil comes from. There would also be organised gardening activities to boost the campaign i.e. the living billboards.