Pet Care Leaflets

12pp Pet Care Leaflets - Pets At Home The brief was to create a new suite of pet care leaflets which would be consistent across pet category. A new style of cut-out photography, illustrations ('pings'), colour palettes and typefaces were utilised to create new leaflets in a more eye-catching and editorial style. The front of each leaflet featured just the key Pets At Home brand colours and then the inside pages utilised the primary and secondary colour from each pet category. The cut-out photography and pings have more character than the previously used cameo photography and help to showcase the individual personalities of the different pets.