The Elms

Branding & Identity Branding for a new, affordable, shared-ownership housing project in a desirable area of Brighton with excellent commuter links to London. The Elms sits adjacent to Preston Park, home to the oldest Elm trees in the UK. The Elms is a modern living development comprised of re-developed victorian and 1950's era buildings. The branding has therefore been inspired by 1950's pattern design trends and Victorian elegance. The Elms is the ideal place to set down roots being a more affordable development and is aimed at a large demographic encompassing families and individuals of all ages who are looking for a new beginning somewhere with room to grow. The name for the housing project is inspired by the nature of the Elm trees of Preston Park, who have stood the test of time and always been a symbol of life, strength and resilience as the city around them has developed.